SBC | Company Profile

The name SBC traces its roots to our Nigerian sister bottling operation, Seven-Up Bottling Company PLC operating in Nigeria since the country's independence on the 1st Oct 1960. The main driving force behind SBC is the El-Khalil family, who are no strangers to the African continent. They came into Tanzania with almost 100 years of experience in Africa, of which 40 was in the soft drinks business in Nigeria.

SBC Tanzania Limited was incorporated on April 5th, 2001

Our manufacturing capacities have been constantly upgraded to keep abreast of the market demands, whilst maintaining the high standards of operation demanded by our parent company. Currently with four (4) production plants in the regions of Dar es Salaam which is also our Tanzania Headquarters, Mwanza, Arusha and Mbeya. While expanding the manufacturing facilities, we keep a hawk's eye on our quality processes guided by the stringent standards of PepsiCo International. Our plants are exhibited among the best in Africa in terms of quality parameters.

The success of our operations has been attributed to our committed Sales and Marketing efforts, having invested a huge amount of time and money to expand the width and depth of our reach both in terms of product availability and awareness programs for our brands.

Over the years we have driven continuous innovation in the way we have been serving our consumers and have been rewarding their loyalty to our brands through various programs. Our journey towards growth has been punctuated by the ethical and diligent manner that we aim to reach these targets. Integrity has been the backbone ofto our growth story and it shall always remain our focus. Our suppliers form an integral part of our success story, we deal with them as partners. This bond between our organization and our suppliers has helped us overcome many hurdles as we share common ideas and common goals.

Our strength is our committed workforce, which today exceeds 1200 team members. We value and respect their contribution towards our success. The dedication of the entire SBC Tanzania team as well as their families has been paramount in delivering our growth. We see a bright future for both our brands and our people, as we grow from strength to strength. We are appropriately positioned to leverage the future potential of Tanzania as a booming economy and look forward to being closely associated with this country's prosperity. (SBC Tanzania Ltd).

Commitment to and ownership of every initiative we embark on within our Sovereign host Tanzania. Driving Performance by hiring and retaining the best talent in Tanzania and managing the organization through Teamwork and Accountability.

Unequivocal Trust in our stakeholders, especially our own people who are our most valuable investment.

Uncompromising Integrity of our culture and full transparency in reporting our statutory and fiscal duties and responsibilities.

Embracing innovation as a cornerstone of our growth strategy.

Relentless investment in Infrastructure to grow our business of world class brands and contribute to the economic prosperity of Tanzania.

Upholding the sanctity of the natural environment around us via recycling and reclamation of waste water and reduction of carbon emissions.

Anchoring and growing our social responsibility programs by abundantly giving back to the communities we serve.